Recently I presented at the Apartment Association of Metro Denver Power Lunch on the very important topic of managing your online reputation. There was a great crowd, sunny weather and Erik drove us around in a fantastically lime green rental car!
My presentation covered the (often daunting, but very important) task of what property managers can be doing to help shape their online presence and reputation. We are lucky to work with Charity Hisle from Socially Engaged Marketing – she’s an expert in social media, marketing and search for the multifamily industry. She is working on another eBook for us and I was able to use some of her great suggestions in this presentation.
The presentation covered:
- Put Your Best ‘Online Foot Forward’: Putting your best ‘online’ foot forward starts with having a great property management website. Learn a few keys to making your website more effective and tips on local search best practices so more people find your website.
- Stop and Listen: Managing your online reputation starts with listening. Learn how to set up alerts so you know when others are talking about your brand online. How to claim your local business on Yelp, Google Local so you manage your brand.
- Respond and Build Positive Feedback: How to deal with positive and negative feedback on local review sites and your Facebook page.