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How a CRM Strategy Can Help Your Teams Meet High Renter Expectations

If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper.  CRM…

5 Powerful Automation Strategies to Boost Leasing Performance

Today’s renters expect a seamless leasing process and look for property management companies that deliver stand-out experiences. Effectively marketing and…

Why Your Leasing Team Needs a CRM Strategy

To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,…

How Maintenance Makes or Breaks Your Resident Experience

Maintenance can be one of the most difficult to control and costly parts of property management. But it’s also directly…

Maximizing Efficiency: A Data-Driven Look at What’s Holding Property Management Businesses Back

Despite a historic climb in rent prices and surging demand for units nationwide, today’s property managers are contending with a…

Why Customer Relationship Management is Essential for Marketing and Leasing

In our first episode of season 3 of The Top Floor podcast, we speak with two experts about the world…

From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally

There are two types of leasing agents: those who use the flexibility of the role as a way to support…

Unleash Your Tech Stack By Untangling Your Integrations

With the rise of digital technology across all industries, consumer expectations have risen — and property management is no different….

How Multifamily Operators Can Leverage the Single-Family Rental (SFR) Boom

Single-family rentals (SFRs) aren’t a new asset type, but the market has exploded in popularity with both residents and investors…