When you’re marketing a property to prospective residents, it’s important that you make them feel comfortable within the home. The first thing most prospective residents will do is visualize themselves, and possibly their family, inside of the home.
K. David Meit, CPM®, is the President and CEO of Oculus Realty. With approximately 25 years of experience managing all classes of multifamily properties, David is an expert in everything real estate, from financing, marketing and leasing, to real estate investment, operations and renovations. David is also a past president of the Property Management Association (PMA). His interview below provides invaluable advice to property managers and owners.