866.648.1536
FREE DEMO

Blog Categories

Author: Aimee Miller

Aimee Miller is the CMO at AppFolio where she is responsible for building awareness for the company’s web-based property management software, AppFolio Property Manager. Aimee has worked in product management, marketing and services for web-based technology companies and has held marketing positions at Citrix Online, Digital Island (Cable & Wireless) and other software organizations. It turns out that Aimee enjoys writing about lots of topics, including marketing!

The Self-Service Generation: Connecting with Your Modern Renters

Instant access to services and products is a defining factor of the Uber Generation. While meeting the expectations of millennials isn’t easy,…






Property Manager’s Guide: 7 Steps to Social Media Renting Success

Social media is a powerful tool for property managers in finding new residents and communicating with current ones. Actively participating…






AppFolio Wins a Glassdoor Employees’ Choice Award

AppFolio was recently presented with two awards, a Glassdoor Employees’ Choice Award and a Best in Biz Award, that highlight our…






Why Are Millennials Rejecting Homeownership? Or Are They?

It’s beginning to look like enticing 25- to 34-year olds into purchasing their first home won’t be easy. According to…






Do Your Management Strategies Shift with the Changing Headlines?

Before diving right into today’s topic – How Should Property Managers Respond to Breaking News? – it’s important to clearly…






Choosing the Right Property Management Software

Choosing the right property management software can seem overwhelming for many property managers. Because you don’t do it very often,…






Big News! AppFolio Acquires Premier Rental Housing Syndicator RentLinx

Spring is in the air, and with spring comes growth and change. We are so excited to announce that we are expanding our services with the acquisition of RentLinx.











Marketing for Mobile Apartment Seekers

Understanding the “Three P’s” of Resident Marketing Reaching mobile consumers has never been more important than it is today. If…






How Property Owners Are Using Mobile Tech to Attract Residents

Savvy property managers use mobile technology to attract residents and build stronger relationships. It’s not just about first-time connections with…






Are You Ready for Today’s Renter? A Millennial Appraisal

Knowing your key demographic is crucial for the success of your business. With Millennials making up 40% of the rental…