Author: Aimee Miller

Aimee is Chief Marketing Officer for AppFolio. Aimee leads the marketing strategy and programs that drive awareness, demand and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

The Value of Customer Connections: AppFolio Chief Marketing Officer Aimee Miller Shares Her Experience From This Year’s Customer Conference

We just wrapped up our ninth annual AppFolio Customer Conference, where we virtually hosted thousands of our customers from all…

The Self-Service Generation: Connecting with Your Modern Renters

Instant access to services and products is a defining factor of the Uber Generation. While meeting the expectations of millennials isn’t easy,…

Property Manager’s Guide: 7 Steps to Social Media Renting Success

Social media is a powerful tool for property managers in finding new residents and communicating with current ones. Actively participating…

AppFolio Wins a Glassdoor Employees’ Choice Award

AppFolio was recently presented with two awards, a Glassdoor Employees’ Choice Award and a Best in Biz Award, that highlight our…

Why Are Millennials Rejecting Homeownership? Or Are They?

It’s beginning to look like enticing 25- to 34-year olds into purchasing their first home won’t be easy. According to…

Do Your Management Strategies Shift with the Changing Headlines?

Before diving right into today’s topic – How Should Property Managers Respond to Breaking News? – it’s important to clearly…

Choosing the Right Property Management Software

Choosing the right property management software can seem overwhelming for many property managers. Because you don’t do it very often,…

Big News! AppFolio Acquires Premier Rental Housing Syndicator RentLinx

Spring is in the air, and with spring comes growth and change. We are so excited to announce that we are expanding our services with the acquisition of RentLinx.

Marketing for Mobile Apartment Seekers

Understanding the “Three P’s” of Resident Marketing Reaching mobile consumers has never been more important than it is today. If…

How Property Owners Are Using Mobile Tech to Attract Residents

Savvy property managers use mobile technology to attract residents and build stronger relationships. It’s not just about first-time connections with…