We received so many great questions and feedback from last week’s webinar Attract the Modern Renter: How to Leverage Mobile Trends, Online Reviews, and More, that we wanted to share host Darnell Holloway of Yelp’s responses to your key questions about online reviews, and how to leverage Yelp to your advantage. Here’s what he had to say:
To overcome smart and often fierce competition, and capture a bigger piece of the proverbial pie, some growth strategists turn to loyalty campaigns to gather online reviews. Positive online reviews can be incredibly beneficial to a property; attracting, then convincing potential residents your property is superior to any other.
Extending your property management circles to entice remote property owners can be fruitful when approached correctly. Remember, property owners are looking for someone they can trust to oversee their vested interests as well as help them improve the rental value of their rental properties regardless of locale. Property owners that live elsewhere are looking for someone they can trust to have their backs even though they aren’t nearby to oversee your every move.
We hosted a great webinar today with Apartment Internet Marketing (AIM) and AppFolio, featuring Charity Zierten (Socially Engaged Marketing), Amanada Zinsmeyer (Behringer Harvard Residential) and Sarah Greenough (Princeton Properties) on the topic of “Why Reinvent the Wheel When You Can Steal It?” This webinar was packed with several ideas on how you can leverage or “steal” marketing concepts and campaign ideas that have been proven successful and adapt those ideas for your own property management marketing.
With our co-hosts Grace Hill and Axiometrics, we hosted a fantastic webinar on Student Housing Trends: What’s Hot in 2014. Our presenter Jay Denton, from Axiometrics (leading provider of market data) covered the market analysis of the growing student housing sector and talked about what you can do in your business to capitalize on this fast growing trend.
You’ve likely already considered options like renting by the room with separate contractual leases as a method of attracting student renters. So as property owner, how do you make changes to your property itself that will attract even more of these surefire renters? Here are a few amenities that draw in higher education students.
As a professional property management company, it comes as no surprise to you to discover that social media now plays a large role in prospective residents’ considerations. Today, however, simple tweets about available units aren’t enough – you’ve got to sweeten the deal by really getting creative and promoting the best aspects of your community, particularly those features that outshine competing properties.