Last modified on January 5th, 2016
By Stephanie Vernon
In our latest webinar “How to Use Yelp to Build and Manage Your Reputation,” Darnell Holloway, the Director of Business Outreach at Yelp, shared his expert advice on how to handle reviews online. He was joined by Bill Tancer, online consumer behavior expert and author of Everyone’s a Critic, to discuss some best practices when dealing with upset customers; highlight a success story; and share some general rules of thumb when building your online presence on Yelp. With 142 million monthly visitors and over 77 million reviews, Yelp is a site that shouldn’t be taken lightly.
Did you know that having negative reviews can actually help your business? For other valuable tips on how to effectively manage your online reputation, check out the webinar recording and slides below.
Slides
Video
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Jordan
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Great presentation here! Websites like yelp can be a huge asset, but only if used effectively. This is a great overview of how to use yelp to its fullest potential. Thanks for sharing!
Rachel Jefferson
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We’re glad you found it valuable Jordan. Managing the perception of your brand online is really important! And using any great reviews to your advantage even more so.
swapn shora
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Seriously? Nobody could tell if negative reviews would be this great help in enhancing the business and reputation of the same over the internet. Changed perception certainly helps in taking new way out. And looking at negativity with optimism is that way out. Nice!