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Why Your Leasing Team Needs a CRM Strategy

To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,…

How to Leverage Technology for a Seamless Lead-to-Lease Process

Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective…

How smart home technology elevates marketing and streamlines leasing

It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what…

How to set your marketing team up for success

In 2021, when businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked…

Optimize Your Leasing Operations With These Data-Backed Solutions

In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…

From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally

There are two types of leasing agents: those who use the flexibility of the role as a way to support…

Whether the Housing Market is Running Hot or Cooling Down, Resident Retention Should be a Priority. Here’s What You Can Do.

In part one of this series, we discussed the macroeconomic conditions of today and the potential implications for your property…

Supply, Interest Rates, and Inflation: What the Current Housing Market Means for Property Management

Housing is as hot a topic as ever.  The airwaves are filled with stories of bidding wars for single-family homes,…

Make Empathy a Priority With the Help of Technology

Retention — of both residents and employees — is a key factor in the success of any property management business….

What You Need to Know About AI and Leasing Operations

Property management relies heavily on the human touch at all phases, from the first introduction to a potential client through…