Did you know that AppFolio can help you to improve your vacancy ads and get more resident applications for your properties? There’s no hocus-pocus about it. We simply give you one central space to collect all of your data, then provide you with the tools you need to seamlessly turn that data into beautiful vacancy ads. With better vacancy ads, you can achieve maximum occupancy rates and increase your revenue.
AND you can do it in just three easy steps:
1. Prepare Your Vacancy Ads
AppFolio stores all the information regarding your properties and saves you from the hassle of managing it in multiple places. You can then quickly and easily take that information and with a few clicks post on popular listing sites. Simply pull up details such as a description of the vacant unit, its amenities and the terms of the lease using AppFolio’s universal search function. Once you’ve located the information, edit it as needed. You can add photos to the listing by simply dragging and dropping, and don’t forget to add a link to your YouTube video before previewing the listing. Including media in the ad itself makes the listing more attractive to potential residents.
2. Post Your Listing
Once you like what you see in the preview, you can start posting to your own website, Craigslist and other listing sites on the Internet. Craigslist is one of the most popular places on the web for applicants to view property listings, and AppFolio allows you to post directly to Craigslist, which is so much easier than posting manually over and over again! Wherever you decide to post, your ad gives viewers the option to apply immediately online or fill out a guest card. You’ll get many more applications for your properties when you make the process so quick and easy. The information applicants provide goes straight into AppFolio, saving you the hassle of entering data manually.
3. Track Your Success
Once you’ve started listing vacancies with AppFolio, you can easily track the performance of your ads. AppFolio keeps a record of your marketing efforts so that you can see what’s working. For instance, you can track guest cards by lead source so you know where your listings do best. You can also see what happens as you highlight amenities, change the rent or change the description of your property. You can then use that knowledge to make all of your listings more effective and really figure out which ad sources are helping you fill vacancies faster.