Understanding the Modern Renter (Webinar Recap)

Last modified on January 7th, 2016
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With our co-hosts Grace Hill and Trulia, we hosted a fantastic webinar on what the modern renter truly wants and expects from their real estate experience.  Our presenter (Pierre Calazilla, Manager of Trulia Rentals) shared data from a recent survey – we all learned something new!

Watch the recording to learn what thousands of renters expect from their real estate experience, the listings they love, the features they demand and how they finally decide to rent. This webinar was filled with tons of fun facts about local and national consumer trends that will help you better understand the modern renter.

Here are some interesting highlights from the webinar:

  • After price, location, and size the feature that matters most is laundry!
  • Today’s renter prefers calling for listing information rather than sending an email
  • 98% of renters used their mobile device at least once a week to look for a home

Check out the recorded webinar and slides to learn even more.

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

Posts by Aimee Miller

6 comments

  1. Pierre Calzadilla

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    It was an absolute pleasure to be a part of this, thank you so much!

  2. Aimee Miller

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    Thank you Pierre – the webinar was fantastic!!

  3. Justin Ruzicka

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    holy cow, 51% of prospective tenants earn over $75K….and they are renting…scary!!!! What income will they need to be “buyers” $120K…

  4. Maureen Kennedy

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    Thanks for a great webinar–sorry to have missed it yesterday!

  5. David

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    The job market is so different now. People want to be able to live in a nice house in a great neighborhood. most have families and will prefer a house with a backyard They want to be able to be free to move if a good job offer calls.

  6. Cheryl Logan

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    I appreciated the webinar recap. I have only a few rental units, but I can pu a number of the points to go use. Please keep me informed of other such activities.

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