How smart home technology elevates marketing and streamlines leasing
It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what...
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Industry Articles
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Maximizing Efficiency: A Data-Driven Look at What’s Holding Property Management Businesses Back
Despite a historic climb in rent prices and surging demand for units nationwide, today’s property managers are contending with a...
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Emergency Preparedness Tips for Property Managers
Managing rental properties is no easy task. Besides the financial responsibilities and legal due diligence required of property managers, the...
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How to set your marketing team up for success
In 2021, when businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked...
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2022 Top Property Management Trends
Global events over the past few years simultaneously influenced an economic recession and a booming housing market. These unique market...
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Why Customer Relationship Management is Essential for Marketing and Leasing
In our first episode of season 3 of The Top Floor podcast, we speak with two experts about the world...
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5 Emerging Trends in Community Association Management
It can be hard to keep up with the prevailing winds of the community association management industry. So much has...
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Recruiting in a Tight Labor Market: 5 Strategies for Association Management Companies
Are you feeling the pain of the labor shortage as you search for quality employees to help manage your associations?...
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Overcoming 2022’s Biggest Challenges
Although the apartment industry is showing strong signs of recovery, operators are still dealing with the havoc the pandemic wreaked...
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‘Together @ AppFolio’: Our Approach to Workspace and Collaboration
More than 15 years of transforming the real estate industry and serving our unique customer base has taught our team...
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Optimize Your Leasing Operations With These Data-Backed Solutions
In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are...
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4 Ways to Streamline Maintenance for Your Property Management Business
Maintenance is one of the biggest headaches and most time-consuming workflows for property management businesses. As a property manager, you...
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Celebrating Pride: One team, one community, one love
June is Pride Month, a celebration to honor the 1969 Stonewall riots that sparked the modern LGBTQI+ rights movement and...
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From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally
There are two types of leasing agents: those who use the flexibility of the role as a way to support...
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Unleash Your Tech Stack By Untangling Your Integrations
With the rise of digital technology across all industries, consumer expectations have risen — and property management is no different....
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Best of The Top Floor Season 2: Hiring, Retention, & Operational Efficiency
As we prepare to launch season three of The Top Floor podcast, we decided to revisit a few of our...
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Prioritizing Resident Experience in a High-Demand Market
Though occupancy rates are at a record high, differentiating your property management business has never been more important. By focusing...
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4 Ways to Strengthen Vendor Relationships
Having solid relationships with your residents and owners is key to your success as a property manager, but did you...
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How Multifamily Operators Can Leverage the Single-Family Rental (SFR) Boom
Single-family rentals (SFRs) aren’t a new asset type, but the market has exploded in popularity with both residents and investors...
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Impacting Communities: How Technology Makes it Easier to Accept Housing Choice Vouchers
While affordable housing (or the lack thereof) has always been an important topic, in the last few years, the conversation...
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