Author: Aimee Miller

Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

Why Are Millennials Rejecting Homeownership? Or Are They?

It’s beginning to look like enticing 25- to 34-year olds into purchasing their first home won’t be easy. According to…

Do Your Management Strategies Shift with the Changing Headlines?

Before diving right into today’s topic – How Should Property Managers Respond to Breaking News? – it’s important to clearly…

Are You Ready for Today’s Renter? A Millennial Appraisal

Knowing your key demographic is crucial for the success of your business. With Millennials making up 40% of the rental…

Mobile Inspections Feature: A Game Changer For Property Managers

AppFolio is changing the way inspections are done, empowering property managers with a streamlined, convenient, and modern way to do…

AppFolio Wins 2014 Stevie Award For Customer Service

We are pleased to announce that AppFolio has been honored with a Bronze Stevie Award in the Customer Service Department of the Year category. The announcement was made at the 12th annual American Business Awards in Chicago.

Five Focus Areas You Should Examine Before Hiring A Property Management Team

As an individual property owner who has been managing your properties yourself, you’ve spent hours dedicated to keeping the property attractive and operating smoothly. According to the US Census Bureau, about 50% of all property managers are self-employed. Dealing with the terrible three – tenants, trash and toilets – twenty-four hours a day to keep your property values high can be demanding.

How Can You Attract More Gen Y Renters?

Did you know nearly 80 Million Gen Y renters are estimated to hit the market in the near future? Property Managers need to start making the necessary changes now to attract these renters for the future. Investing in the right upgrades and amenities now, can translate into more Gen Y-ers signing leases for your properties later.

5 Reasons Why You Should Raise the Rent

While raising rent probably isn’t on any landlord’s list of fun ways to spend their day — given that tenants won’t exactly respond to the news with happy excitement — it’s a necessary part of property management. Here are the top 5 reasons to consider raising rent.

How To Finance A Rental Property In Today’s Market

Interest rates are still at historic lows and property values continue to be depressed. However, recent actions of the Fed and growing seller demand appear to be forcing an increase in both. Those trends might not be reversing any time soon, so now might be the right time to invest in another rental property.

How To Create A Rock Solid Property Management Business Plan

It’s a tired cliché, but it happens to be true. If you fail to plan, you’re planning to fail. Running your business is difficult. You’re being pulled in many directions and there aren’t enough hours in the day to get it all done. Unfortunately, that doesn’t let you off the hook when it comes to planning. You need to have a documented property management business plan if you want to be successful.