Author: Aimee Miller

Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

Are You Ready for Today’s Renter? A Millennial Appraisal

Knowing your key demographic is crucial for the success of your business. With Millennials making up 40% of the rental…

Technology: Benefits and Challenges for Property Management Companies

Over the past few years, mobile technology has grown by leaps and bounds. Property managers who recognize the benefits of…

Announcing AppFolio’s New Texting Feature

According to the CTIA, in 2013, 19.1 trillion texts were sent in the United States. Texting is the number one…

5 Ways Technology can be Your Property Management Tools

Remember a few years ago when everyone was saying, “There’s an app for that” so often you wondered if technology…

Mobile Inspections Feature: A Game Changer For Property Managers

AppFolio is changing the way inspections are done, empowering property managers with a streamlined, convenient, and modern way to do…

Three Ways to Manage Energy Use to Increase Value and Profit

Many property managers accept high utility bills as a necessary – if painful – cost of doing business. True, we…

Mobile Marketing: Reaching Tenants on the Move

Mobile technology is rapidly becoming a significant medium for real estate marketing. Regardless of the demographic you’re targeting, the majority has some type of mobile device.

With Online Leasing, the Personal Touch Still Seals the Deal

Efficient property management systems empower leasing staff with easy to use tracking and personalization solutions to follow-up on leads and respond quickly via multiple communication channels. AppFolio Property Management software seamlessly integrates administrative processes with customer touch points from the initial inquiry to occupancy — and throughout the tenancy.

Growth, Marketability and Valuation: Are You Asking the Right Questions?

The primary problems for nascent real estate investors are knowing what to ask and whom to trust during this phase….

AppFolio Wins 2014 Stevie Award For Customer Service

We are pleased to announce that AppFolio has been honored with a Bronze Stevie Award in the Customer Service Department of the Year category. The announcement was made at the 12th annual American Business Awards in Chicago.