Author: Aimee Miller

Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

5 Reasons Why You Should Raise the Rent

While raising rent probably isn’t on any landlord’s list of fun ways to spend their day — given that tenants won’t exactly respond to the news with happy excitement — it’s a necessary part of property management. Here are the top 5 reasons to consider raising rent.

What Property Managers Should Consider “Advertising” Under the Fair Housing Act

Advertising is likely what attracts most tenants to your community; however, the Fair Housing Act has strict guidelines concerning what is and isn’t appropriate for you to show, state, or even imply within any real estate advertisement.

Advice for Property Managers and Owners from K. David Meit, CPM®, GRI®

K. David Meit, CPM®, is the President and CEO of Oculus Realty. With approximately 25 years of experience managing all classes of multifamily properties, David is an expert in everything real estate, from financing, marketing and leasing, to real estate investment, operations and renovations. David is also a past president of the Property Management Association (PMA). His interview below provides invaluable advice to property managers and owners.

How To Price Your Properties For The Highest ROI

A widely accepted economic fact is that something is worth what someone is willing to pay for it. That holds true whether the item in question is a signed baseball, a new car, or a dinner at a restaurant. It also applies to real estate. When you decide to price a piece of property for sale, what you paid for it, how much you owe on it, what you’ve invested in it, what you’d like to get for it, or what you think it’s worth is irrelevant.

How To Finance A Rental Property In Today’s Market

Interest rates are still at historic lows and property values continue to be depressed. However, recent actions of the Fed and growing seller demand appear to be forcing an increase in both. Those trends might not be reversing any time soon, so now might be the right time to invest in another rental property.

How To Create A Rock Solid Property Management Business Plan

It’s a tired cliché, but it happens to be true. If you fail to plan, you’re planning to fail. Running your business is difficult. You’re being pulled in many directions and there aren’t enough hours in the day to get it all done. Unfortunately, that doesn’t let you off the hook when it comes to planning. You need to have a documented property management business plan if you want to be successful.

Extreme Makeover – Increase Profit From Distressed Properties

When the housing bubble burst, millions of people were pushed from their homes, flooding the rental market. As a result, rents have been rising steadily and are up 4% in 2013 alone. In addition, some economists estimate the yield on rental properties is 6%, triple the 2% you get on ten-year treasuries. It’s no surprise then that investors are looking to obtain more rental units.

Go Green in 2014 And Improve Your Building’s Eco Performance

Are you planning renovations or repairs to your building? If so, it’s a great time to take advantage of innovative ideas that will help you improve your building’s Eco Performance. Here are some things you can do to make your buildings more environmentally friendly.

SEO 101 For Property Management Websites

Crawlability, content and credibility are three major factors that contribute to ranking high within the search engines. Crawlability makes your property management website accessible to search engine spiders (bots), content makes it valuable, and credibility deems it relevant.

Preparing For 2014 And Beyond: Advice For Property Owners From Trulia’s Pierre Calzadilla

Pierre Calzadilla is the Sr. Manager at Trulia Rentals, and is an expert in the rental industry. Throughout Pierre’s 10+…