To overcome smart and often fierce competition, and capture a bigger piece of the proverbial pie, some growth strategists turn to loyalty campaigns to gather online reviews. Positive online reviews can be incredibly beneficial to a property; attracting, then convincing potential residents your property is superior to any other.
Everyone knows that companies need a brand, but do apartment communities? The answer may be yes. Apartment communities can benefit in multiple ways from strong branding. Having a brand aids in marketing and reinforces a specific environment around the community. In many ways, having a brand is simply having a unique identity.
Just reaching your prospective renters through targeted marketing isn’t enough anymore. Without a full toolbox of digital tools you might be missing out on golden opportunities to close more sales. If you are straddling the fence between a paper leasing processes and a digital automated leasing system, here are a few details to help you get off the fence.
Have you ever had a software program you use be discontinued? If you have then you know that when software is being discontinued, users should act quickly to transition to a comparable program if they want to ensure that they don’t experience any interruption of service, critical system issues or loss of the data they manage with the current program.
Rental property renovations open the doors for financial rewards through potential rental or selling price increases. However, deciding which renovations to undertake that will ultimately reap the most benefits can be complex. Interestingly, there’s a lot of advice offered by real estate professionals about which renovations are most worthwhile for investors, and these experts know what improvements renters really want.
As an individual property owner who has been managing your properties yourself, you’ve spent hours dedicated to keeping the property attractive and operating smoothly. According to the US Census Bureau, about 50% of all property managers are self-employed. Dealing with the terrible three – tenants, trash and toilets – twenty-four hours a day to keep your property values high can be demanding.
Wise investors realize when it’s time to renovate or remodel their rental properties, but deciding what projects to do and how far to take the transformation requires thoughtful consideration. Beyond the immediate or long-term potential return on investment (ROI), other solid reasons to renovate rental units include:
Did you know nearly 80 Million Gen Y renters are estimated to hit the market in the near future? Property Managers need to start making the necessary changes now to attract these renters for the future. Investing in the right upgrades and amenities now, can translate into more Gen Y-ers signing leases for your properties later.