Category: Marketing

Residents by the numbers: what they want and really care about

Today’s residents value an elevated living experience more than ever. Our 2022 U.S. Resident Motivations report found that while 70%…

How a CRM Strategy Can Help Your Teams Meet High Renter Expectations

If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper.  CRM…

5 Ways Automation Can Set Your Leasing Team Up for Success

Today’s renters expect a seamless leasing experience, whether that happens virtually or in person. However, with recent changes happening in…

Why Your Leasing Team Needs a CRM Strategy

To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,…

Overcoming 2022’s Biggest Challenges

Although the apartment industry is showing strong signs of recovery, operators are still dealing with the havoc the pandemic wreaked…

Optimize Your Leasing Operations With These Data-Backed Solutions

In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…

Make Empathy a Priority With the Help of Technology

Retention — of both residents and employees — is a key factor in the success of any property management business….

4 Key Takeaways from Our Coveted Customer Experience Webinar

When we surveyed renters across the nation for our 2022 Resident Motivations report, their feedback was loud and clear: Renters…

Screening in a New Economy: Understanding Today’s Renters

Our society continues to move toward an online-first approach. These days, the leasing process happens virtually with prospective residents completing…

New Research Reveals L.A. Renters are the Least Satisfied in the Nation. Here are 4 Ways Property Managers Can Up Their Game.

Earlier in the COVID-19 pandemic, the mainstream narrative had many non-Angelenos believing that the metro would soon be a ghost…