Last modified on December 27th, 2018
By Elizabeth Millar
How many times have you communicated information to your renters or community association about something, upcoming maintenance, for example, only to find that the day of the maintenance, they say they didn’t know about it. Perhaps you posted flyers or even hand-delivered letters to their inboxes – how was this communication missed?
The reality is that communication is changing as new technologies are adopted, and property managers must change with it. Savvy property management companies know they need to deliver on the expectation of instant gratification by streamlining communication with technology. Text messaging, emailing, self-service online resources and portals, and other technologies provide both renters and property managers with the options they need.
A Mobile-First Approach
Mobile isn’t so much a trend today as it is a way of life. Did you know that 73% of people always have their mobile device with them? Or that people pick up their mobile devices 150-200 times a day? With more and more people using smartphone technology, it only makes sense to use this behavior to your advantage and give renters something to look at! If this is where your audience spends its time, you should be there, too. Mobile is no longer an option, ensure that your website is easy to view and access on a smartphone or tablet.
Text Messaging is the New Email
One of the most efficient and effective ways to communicate with renters, homeowners, and board members is through text messaging. Owners can benefit from the simple communication tool, too. A record can be significant in any kind of dispute, but it’s equally valuable for more routine discussions as well. By offering a dedicated number for residents to send text messages and remaining responsive to answering those texts, a management company can forge a much stronger bond with their clients.
The Value of an Online Presence
It isn’t just mobile marketing that matters. It’s also important to have seamless communication with residents who use laptops or desktops and having a great online presence is essential. In addition to mobile responsiveness, a website should load quickly; not have annoying pop-ups, graphics, or sounds; and provide clear, direct information that’s easy to navigate. It should also be free of too bright colors, spelling errors, broken links, and outdated information.
The benefits of using technology are plentiful, resulting in happy residents who get what they need, less stress on employees, and potential clients who like what they see online. Property management software also helps management companies move toward options that work for them and the people they’re trying to reach.
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