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Property Management Trends

Hire Smart: Why Your Recruiting Process Can Make or Break Your Business (Webinar Recap)

We partnered with NAA for a fantastic and important webinar titled: : Hire Smart: Why Your Recruiting Process Can Make or Break Your Business. Bill Nye, Senior Vice President, Marketing for RLL, gave the audience valuable tips and best practices for property managers to modernize their recruiting process and attract desirable candidates.

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Marketing

Mobile Marketing: Reaching Tenants on the Move

Mobile technology is rapidly becoming a significant medium for real estate marketing. Regardless of the demographic you’re targeting, the majority has some type of mobile device.

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Leasing

Leasing to Residents Who Travel Frequently

We live in a mobile environment. Not a digitally mobile environment, but a physically mobile environment. Companies often lure skilled professionals with temporary contracts furnished with enticing bonuses and travel packages to fill critical worker shortages. These traveling professionals create opportunities for property managers that are hard to ignore – high salaries, generous rent reimbursements and often, corporate contracts.

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Leasing

With Online Leasing, the Personal Touch Still Seals the Deal

Efficient property management systems empower leasing staff with easy to use tracking and personalization solutions to follow-up on leads and respond quickly via multiple communication channels. AppFolio Property Management software seamlessly integrates administrative processes with customer touch points from the initial inquiry to occupancy — and throughout the tenancy.

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Property Management Trends

10 Things You Need to Know About The Millennial Renter (Infographic)

It is estimated the Millennials make up close to 40% of the housing market, and 90% of them are renters! This means big changes and a lot of opportunity for property managers. Investing in the right amenities and marketing strategies is critical to attracting and retaining the newest generation of renters.

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Property Management Trends

Today, Tomorrow, Next Year: Where’s Your Focus?

One of the key challenges for property managers is effectively managing today’s conditions without losing sight of long-term goals. In the multifamily housing industry, forward thinking managers know that sustaining long-term growth demands management tools and solutions that use accurate demand forecasting methods.

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Marketing

Does Your Property Need a PR Specialist?

Having a healthy wait-list is the goal of every property manager. Unfortunately, unhappy residents spread their discontent like wildfire – tarnishing property reputations within the community and beyond the borders.

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Leasing

AppFolio Mobile Inspections (Webinar Recap)

Today, we hosted a webinar about our awesome new Mobile Inspections functionality featuring Todd Smith, Sr. Training Manager at AppFolio….

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Property Management Trends

AppFolio teams up with SurveyMonkey: Findings reveal customers mean business when it comes to tech

Recently, AppFolio worked with SurveyMonkey to see how real estate professionals across the Nation were embracing mobile technology, catering to Millennials in their business plan, and investing in technology in their quest to abandon old fashioned methods.

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Marketing

Why You Can’t Afford to Skip Video Tours (Webinar Recap)

We hosted a fun and informative session with Todd Breen on the power of video tours this week. He covered best practices for creating engaging video tours for your listings. He also covered many of the benefits video tours can offer property managers, including:

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