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Darnell Holloway of Yelp Answers Property Managers’ Online Reputation Questions

We received so many great questions and feedback from last week’s webinar Attract the Modern Renter: How to Leverage Mobile Trends, Online Reviews, and More, that we wanted to share host Darnell Holloway of Yelp’s responses to your key questions about online reviews, and how to leverage Yelp to your advantage. Here’s what he had to say:

Attract The Modern Renter: How To Leverage Mobile Trends, Online Reviews, and More (Webinar Recap)

We hosted a fantastic webinar today with presenter Darnell Holloway of Yelp. He highlighted some key online trends like check-ins, how to boost your mobile presence and other important concepts for attracting the modern renter.

How to Lease a Home, Not a Unit

Framing conversations with positive language and personalized presentations gives leasing agents an opportunity to “package the property” in an appealing way that resonates with prospective residents.

Finding the Ideal Renter

When it comes to successful property management, finding the ideal renters is not only essential, it’s a common concern among leasing agents. In fact, a survey of property managers and landlords found that 60 percent described finding the right renters as their biggest challenge.

Using Yelp to Reach Prospective Residents

Yelp isn’t just for reviews anymore; Yelp can also be used as an extremely effective lead generation technique with minimal effort. Property management companies will find that they can use Yelp not only for reputation management but also for targeted PPC advertising campaigns.

Are You Managing Your Investment or Simply Collecting Rent?

The decision to invest in property management ventures is often seen as a way to build a cushion for the future. Whether you assume a dual-role of owner/manager, or you provide management services to property owners, successfully managing your assets ensures the property lives up to your expectations financially.

2014 Rental Predictions: Why Your Business Should Be Booming (Webinar Recap)

We hosted a very informative and thought-provoking webinar today with Trulia and Inman News on 2014 Rental Predictions. Nikesh Parekh, VP of New Ventures at Trulia, presented some compelling stats and data that show the “perfect storm” of factors happening right now that make property management a booming industry with opportunities abound.

Green Property Management Practices and Why Residents Love Them

You’ve likely already addressed the main staples of your building’s eco-friendly performance when it comes to energy assessments, water use, and green building principles and general practices. However, many of the little things that really make a green community truly green may still need addressing. Residents across the nation are into trends, and fortunately, being green is a trend – one that’s hopefully here to stay.

Dawson Property Management Grows With AppFolio

We recently documented the story of Dawson Property Management, a thriving business out of Charlotte, NC who began running in to some challenges as their portfolio grew. The company manages just under 100 properties in the state, including single-family homes, townhomes, condos and several multi-family properties. With this wide-ranging and diverse portfolio, owner Derek Dawson knew it was time to seek a better solution that could meet all his business needs