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Marketing

Establishing a Brand for Your Apartment Community

Everyone knows that companies need a brand, but do apartment communities? The answer may be yes. Apartment communities can benefit in multiple ways from strong branding. Having a brand aids in marketing and reinforces a specific environment around the community. In many ways, having a brand is simply having a unique identity.

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Property Management Trends

Essential Energy Management Steps for Multifamily Properties

Research and development over the past several decades have consistently reduced energy consumption in the US. But, did you know that the National Academy of Engineering predicts we will use almost 70% more energy in 2040 unless we continue to reduce energy intensity sufficiently enough to offset growth and economic conditions?

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Leasing

4 Common Challenges When Renting to College Students

Managing properties within a college area can be incredibly lucrative. College towns tend to be excellent fodder for property management companies, because the high maintenance nature of these rental properties often provoke landlords into seeking out professional help. Landlords and property management companies need to anticipate some challenges when renting to college students, but overall it is usually a profitable endeavor.

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AppFolio

AppFolio Employee Spotlight: Adam and Lauren Wells

Interview with happy couple Adam Wells, Customer Success Manager and Lauren Wells, Inside Sales Representative

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Maintenance

Evaluating Your After Hours Emergency Plans

According to the National Emergency Number Association, there are roughly 240 million 9-1-1 calls in the United States every year. The NENA reports that in some communities as many as half of all calls come from cell phones. Sadly, non-emergency calls for things like losing a passport or locking yourself out of your apartment clog the system and slow down response time for legitimate emergencies.

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Marketing

How To Attract Property Management Contracts Beyond Local Prospects

Extending your property management circles to entice remote property owners can be fruitful when approached correctly. Remember, property owners are looking for someone they can trust to oversee their vested interests as well as help them improve the rental value of their rental properties regardless of locale. Property owners that live elsewhere are looking for someone they can trust to have their backs even though they aren’t nearby to oversee your every move.

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Maintenance

Turning a Fixer-Upper Into a Registered Landmark

Real estate investors scour the market looking for properties with rock-bottom pricing and potential for sky-high returns on investment. Older, distressed buildings have discounted price tags, but converting an aging building into a modern domicile with all the bells and whistles to attract new residents is expensive.

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Maintenance

3 Reasons Every Property Manager Should Do Annual Inventory

Jeanne M. Salvatore, senior vice president and consumer spokesperson for Insurance Institute Information, recommends that all homeowners take time to make a complete list of personal property to control their assets. Salvatore’s recommendations also apply to property managers. Working from a proactive vantage point, residential property managers who commit to an annual review of physical inventory stand to gain greater control over their return on assets.

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AppFolio

AppFolio UX and Engineering Team Win Design for Experience Award

We are so pleased to announce our UX and Engineering team was recently awarded an International Design for Experience Award in the category of Union of Design and Engineering. This award is sponsored by UX Magazine, the leading provider of resources on all things related to user experience and design.

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Property Management Trends

Why Reinvent The Wheel When You Can Steal It? (Webinar Recap)

We hosted a great webinar today with Apartment Internet Marketing (AIM) and AppFolio, featuring Charity Zierten (Socially Engaged Marketing), Amanada Zinsmeyer (Behringer Harvard Residential) and Sarah Greenough (Princeton Properties) on the topic of “Why Reinvent the Wheel When You Can Steal It?” This webinar was packed with several ideas on how you can leverage or “steal” marketing concepts and campaign ideas that have been proven successful and adapt those ideas for your own property management marketing.

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