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Marketing

Gathering Customer Reviews: What’s Your Strategy?

To overcome smart and often fierce competition, and capture a bigger piece of the proverbial pie, some growth strategists turn to loyalty campaigns to gather online reviews. Positive online reviews can be incredibly beneficial to a property; attracting, then convincing potential residents your property is superior to any other.

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Property Management Trends

Mixed-Use Property and the Small Business Plan

Mixed-use property is becoming very popular in our fast-paced society. Residents like having easy access to food, clothing, pet services and — well, everything. The marriage of retail businesses and housing units dates back to early pioneer times when boarding-house rooms filled the second and third stories above the saloon or township merchantile.

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Property Management Trends

3 Minute Quiz: Discover Hidden Ways You May Be Wasting Money

Take this 3-minute quiz and instantly uncover new and hidden ways to save money and increase profits in your business.

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Marketing

Establishing a Brand for Your Apartment Community

Everyone knows that companies need a brand, but do apartment communities? The answer may be yes. Apartment communities can benefit in multiple ways from strong branding. Having a brand aids in marketing and reinforces a specific environment around the community. In many ways, having a brand is simply having a unique identity.

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Property Management Trends

Essential Energy Management Steps for Multifamily Properties

Research and development over the past several decades have consistently reduced energy consumption in the US. But, did you know that the National Academy of Engineering predicts we will use almost 70% more energy in 2040 unless we continue to reduce energy intensity sufficiently enough to offset growth and economic conditions?

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Leasing

4 Common Challenges When Renting to College Students

Managing properties within a college area can be incredibly lucrative. College towns tend to be excellent fodder for property management companies, because the high maintenance nature of these rental properties often provoke landlords into seeking out professional help. Landlords and property management companies need to anticipate some challenges when renting to college students, but overall it is usually a profitable endeavor.

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AppFolio

AppFolio Employee Spotlight: Adam and Lauren Wells

Interview with happy couple Adam Wells, Customer Success Manager and Lauren Wells, Inside Sales Representative

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Maintenance

Evaluating Your After Hours Emergency Plans

According to the National Emergency Number Association, there are roughly 240 million 9-1-1 calls in the United States every year. The NENA reports that in some communities as many as half of all calls come from cell phones. Sadly, non-emergency calls for things like losing a passport or locking yourself out of your apartment clog the system and slow down response time for legitimate emergencies.

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Marketing

How To Attract Property Management Contracts Beyond Local Prospects

Extending your property management circles to entice remote property owners can be fruitful when approached correctly. Remember, property owners are looking for someone they can trust to oversee their vested interests as well as help them improve the rental value of their rental properties regardless of locale. Property owners that live elsewhere are looking for someone they can trust to have their backs even though they aren’t nearby to oversee your every move.

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Maintenance

Turning a Fixer-Upper Into a Registered Landmark

Real estate investors scour the market looking for properties with rock-bottom pricing and potential for sky-high returns on investment. Older, distressed buildings have discounted price tags, but converting an aging building into a modern domicile with all the bells and whistles to attract new residents is expensive.

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