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Marketing

Keys to a Successful Property Management Website

In today’s world, your online presence is the face of your company. Most of the time it’s the first thing prospective owners and residents will see before initial contact is made. First impressions are key to engaging visitors. If your website is without features such as: clean design, user-friendly functionality, and online access to applications, listings, etc., you may lose valuable business before you’ve even had a chance to make your case. Does your website give a great first impression of your business?

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Property Management Software

Have You Been Left Behind By Discontinued Software? There Is A Solution

Have you ever had a software program you use be discontinued? If you have then you know that when software is being discontinued, users should act quickly to transition to a comparable program if they want to ensure that they don’t experience any interruption of service, critical system issues or loss of the data they manage with the current program.

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Marketing

8 Ways to Drive Rentals with Social Media

As a professional property management company, it comes as no surprise to you to discover that social media now plays a large role in prospective residents’ considerations. Today, however, simple tweets about available units aren’t enough – you’ve got to sweeten the deal by really getting creative and promoting the best aspects of your community, particularly those features that outshine competing properties.

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Leasing

Are You Doing Enough To Protect Your Residents’ Privacy?

Protecting residents’ personal information and privacy aren’t new concerns for property managers. After two decades of widespread Internet use, and improved technology, guarding personal data online still presents challenges.

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Property Management Trends

5 Ways Property Managers Can Leverage 2014 Market Predictions

Industry experts published annual predictions for property managers and real estate professionals a few weeks ago. Based on market research and consumer trend indicators, 2014 has potential to be a year of growth and change. Developing response strategies designed to capitalize on research and indicators is one way to get ahead of the competition in 2014.

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AppFolio

Plenty Of Love To Go Around This Valentines Day

From handmade scarves to baked goods, we are feeling the love from an overwhelming number of kind gestures from our customers. With all this love in the air, we thought we’d take a moment to thank our customers and wish you all a Happy Valentines Day—you complete us!

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Marketing

How Will You Attract Millennial Renters In 2014?

In December we held a contest that asked you how you would be appealing to Millennial renters in 2014. Since announcing the winners in December, we’ve had a chance to go through all of your responses, and we definitely noticed a trend.

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Property Management Trends

5 Ways To Grow Your Property Management Business In 2014 & Beyond (Webinar Recap)

Today, we hosted a fantastic webinar with co-hosts NARPM, called “5 Ways To Grow Your Property Management Business In 2014 & Beyond,” featuring Alex Osenenko, Internet Marketing Expert for Property Managers. Alex is a fantastic presenter and he highlighted five ways that you can acquire new owners and grow your property management business in 2014.

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Maintenance

Should You Repair or Replace? Choosing Wise Renovations for Rental Properties

Rental property renovations open the doors for financial rewards through potential rental or selling price increases. However, deciding which renovations to undertake that will ultimately reap the most benefits can be complex. Interestingly, there’s a lot of advice offered by real estate professionals about which renovations are most worthwhile for investors, and these experts know what improvements renters really want.

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Leasing

Pet Friendly Benefits That Add Value for Your Residents

All things being relatively equal — location, square footage, access to public transit, pricing — value-add services often tip the scales in your favor when it comes to building loyalty and increasing retention among your current residents. This post about low-cost, pet-centric add-ons is the first in a series of articles about incorporating services that add value to your property and improve the resident experience.

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