When we ran a contest to give away two free iPads, we had no idea how many people would enter. To enter to win the iPad, contestants had to say how they would use the iPad for their property management business. We selected the 2 iPad recipients at random and sent the iPads to the lucky winners.
What we then had was a list of hundreds of interesting responses to the iPad question. You would think that reading through all of these responses would be a chore but actually, it was a lot of fun. As the hours passed, the AppFolio marketing team decided that we had to break the responses up into categories and share them with the world because frankly, they were so good!
We started to notice some trends based on who was entering the contest. Some professionals were leasing agents while others were owners and maintenance personnel. One thing was in common: they wanted the iPad to save them time, the freedom to work remotely using Web-based software, and to make their lives easier.
If you didn’t catch these stories as they were released you can quickly reference them below. Like a good book, they are fun to read, even for the second time.