Last modified on June 23rd, 2020
By Aimee Miller
Everyone seems to be blogging these days. Enter just about any term into a Google or Bing search box and chances are that many of the results will yield blog posts.
As a property manager, should you be publishing a blog for each of your properties? Although it might take some of your time, blogging can be good for your business.
There are two potential audiences for your blog. First is your external audience – potential tenants, realtors, etc. Targeting such an audience does several things:
It Positions You As An Expert
Posting on issues related to the property rental business gives you positive exposure in the community. Potential tenants will see you as a responsible, professional landlord that is knowledgeable in the areas of property management. That is likely to make them more comfortable renting from you. Displaying your expertise also makes you more visible to property owners, who may seek you out when they have property requiring a property management firm.
It Will Drive More Traffic To Your Website
The more you post and the more people share your post, the higher you’ll show up in search engine results. Again this increased visibility can result in a larger pool of prospective tenants.
You can also tailor a blog for your internal audience – your tenants. Doing this has significant benefits, such as:
- Providing a convenient way to communicate with tenants. You can post whenever you want, and your tenants can read at their convenience.
- Building a sense of community among your tenants. Sharing information about your property, posting upcoming events, and providing news about the surrounding neighborhood helps your tenants bond. It also makes your property a more welcoming place to live and encourages your tenants to stay, thus reducing vacancy rates.
- Providing a personality for your tenants. Your property management firm gains a personality through your blog, rather than just being a name your tenants write on a check each month. Building such a relationship can help should issues arise down the road.
If you decided to produce a blog for your tenants, here are some tips:
- Keep it simple, clear, and short
- Make it fun, engaging, and informative.
- Be aware of any language differences among your tenants – consider getting it translated, if appropriate.
- Seek feedback. If there are issues, this is a good forum for your tenants to let you know about them. You’re better off knowing about any issues sooner rather than later.
- Make it informative so people will want to read, engage, and share.
- Remember, complex issues should still be discussed face-to-face and are probably not appropriate for your blog.
With today’s easy-to-use software, blogging is relatively easy. It may take a few minutes of your time, but you’ll find the benefits are worth it.