We hosted a great webinar today with Apartment Internet Marketing (AIM) and AppFolio, featuring Charity Zierten (Socially Engaged Marketing), Amanada Zinsmeyer (Behringer Harvard Residential) and Sarah Greenough (Princeton Properties) on the topic of “Why Reinvent the Wheel When You Can Steal It?” This webinar was packed with several ideas on how you can leverage or “steal” marketing concepts and campaign ideas that have been proven successful and adapt those ideas for your own property management marketing.
With our co-hosts Grace Hill and Axiometrics, we hosted a fantastic webinar on Student Housing Trends: What’s Hot in 2014. Our presenter Jay Denton, from Axiometrics (leading provider of market data) covered the market analysis of the growing student housing sector and talked about what you can do in your business to capitalize on this fast growing trend.
Industry experts published annual predictions for property managers and real estate professionals a few weeks ago. Based on market research and consumer trend indicators, 2014 has potential to be a year of growth and change. Developing response strategies designed to capitalize on research and indicators is one way to get ahead of the competition in 2014.