Introducing AppFolio Realm-X: Your Key to Game-Changing Productivity
Discover how AppFolio Realm-X is revolutionizing property management by streamlining operations, automating repetitive tasks, and enhancing resident experiences.
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Marketing and Leasing
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Attract more leads & fill vacancies faster
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Riedman Companies: Space to Be More Proactive
Read how Riedman Companies embraces the technology of AppFolio Property Manager to ensure they stay true to their values and deliver exceptional experiences to residents, staff, and investors alike.
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How Artcraft Management Utilizes One Powerful Platform for 4,000+ Unit Success
An AppFolio customer for 12 years, Artcraft has seen significant change and growth over the past decade. As their needs evolved, AppFolio Property Manager grew, too.
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Atlas Real Estate: Space for Flourishing
Atlas Real Estate knew they needed a centralized solution for more efficient operations. See how AppFolio Property Manager contributes to their achievements and beyond.
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How AI-Based on Large Language Models Could Change Property Management for the Better
The property management industry is about to undergo a new wave of digital transformation thanks to the rapid advancement in...
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How to Make Virtual Showings a Win-Win for You & Your Prospects
The next best thing to in-person tours, virtual showings are a great tool for leasing agents, especially for prospects who...
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5 Steps to Improve Your Lead-to-Lease Conversion and Fill Vacancies Faster
Today, anyone can stream a TV show on-demand, click a computer mouse to order a week’s worth of groceries, or...
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Three Leasing KPIs Every Property Manager Should Track to Optimize Their Business
According to the 2025 AppFolio Property Manager Benchmark Report, maintaining high occupancy rates is the industry’s top concern, with 20%...
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5 Powerful Automation Strategies to Boost Leasing Performance
It's important to deliver great leasing experiences to meet modern renters’ expectations. We'll explore these challenges and show how automation and digital tools can transform your leasing process.
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Follow these tenant screening best practices
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Fill Vacancies Faster: How to Streamline Unit Turns
Between keeping track of upcoming vacancies, creating and scheduling work orders, and communicating between maintenance and leasing teams, managing unit...
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Your Ultimate Guide to Leasing Season: How to Maximize Occupancy and Efficiency
For residential property management, leasing season runs from May through September, with July and August typically seeing the most volume....
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Using Technology to Simplify the Tenant Screening Process
From verifying documentation to analyzing information, making critical resident decisions, and complying with fair housing laws, tenant screening is one...
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Why Your Leasing Team Needs a CRM Strategy
To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,...
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The Top Three Trends Shaping Residential Real Estate Management in 2023
The past three years have been incredibly unique for property management. From a global pandemic to “The Great Resignation” and...
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How to Leverage Technology for a Seamless Lead-to-Lease Process
Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective...
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Discover what AppFolio can do for you
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How Smart Home Technology Elevates Marketing and Streamlines Leasing
It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what...
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Optimize Your Leasing Operations With These Data-Backed Solutions
In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are...
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From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally
There are two types of leasing agents: those who use the flexibility of the role as a way to support...
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What You Need to Know About AI and Leasing Operations
Property management relies heavily on the human touch at all phases, from the first introduction to a potential client through...
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Screening in a New Economy: Understanding Today’s Renters
Our society continues to move toward an online-first approach. These days, the leasing process happens virtually with prospective residents completing...
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