How AI based on large language models could change property management for the better
The property management industry is about to undergo a new wave of digital transformation thanks to the rapid advancement in...
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Marketing and Leasing
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How to Make Virtual Showings a Win-Win for You & Your Prospects
The next best thing to in-person tours, virtual showings are a great tool for leasing agents, especially for prospects who...
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5 Steps to Improve Your Lead-to-Lease Conversion and Fill Vacancies Faster
Today, anyone can stream a TV show on-demand, click a computer mouse to order a week’s worth of groceries, or...
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Three Leasing KPIs Every Property Manager Should Track to Optimize Their Business
According to the NMHC Quarterly Survey of Apartment Conditions, 66% of businesses say that apartment market conditions in their local...
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5 Ways Automation Can Set Your Leasing Team Up for Success
Today’s renters expect a seamless leasing experience, whether that happens virtually or in person. However, with recent changes happening in...
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Fill Vacancies Faster: How to Streamline Unit Turns
Between keeping track of upcoming vacancies, creating and scheduling work orders, and communicating between maintenance and leasing teams, managing unit...
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Your Ultimate Guide to Leasing Season: How to Maximize Profit and Efficiency
For residential property management, leasing season runs from May through September, with July and August typically seeing the most volume....
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Using Technology to Simplify the Tenant Screening Process
From verifying documentation to analyzing information, making critical resident decisions, and complying with fair housing laws, tenant screening is one...
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Why Your Leasing Team Needs a CRM Strategy
To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,...
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Follow these tenant screening best practices
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The Top Three Trends Shaping Residential Real Estate Management in 2023
The past three years have been incredibly unique for property management. From a global pandemic to “The Great Resignation” and...
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How to Leverage Technology for a Seamless Lead-to-Lease Process
Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective...
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How Smart Home Technology Elevates Marketing and Streamlines Leasing
It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what...
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Optimize Your Leasing Operations With These Data-Backed Solutions
In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are...
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From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally
There are two types of leasing agents: those who use the flexibility of the role as a way to support...
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What You Need to Know About AI and Leasing Operations
Property management relies heavily on the human touch at all phases, from the first introduction to a potential client through...
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Screening in a New Economy: Understanding Today’s Renters
Our society continues to move toward an online-first approach. These days, the leasing process happens virtually with prospective residents completing...
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Property Management Marketing 101: Tips to Attract More Leads This Leasing Season
Effective brand marketing has never been more critical for property management companies than it is today. Because nearly every industry...
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How to Set Your Marketing Team up for Success
When businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked with Lisa...
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Fairlawn Real Estate: Space for wellness amidst rapid growth
To eliminate manual, time-consuming tasks, provide more transparency, and give team members more opportunity to disconnect, Fairlawn Real Estate chose AppFolio to be their technology partner.
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Prioritizing Resident Experience in a High-Demand Market
Though occupancy rates are at a record high, differentiating your property management business has never been more important. By focusing...
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