With the amount of time that people spend online these days, it’s very important to have a professional presence on the Internet. Potential clients and residents search for properties and property management services online, and your current owners and residents will appreciate the ability to connect with you via the web. On top of that, whether you have an online presence or not, your business likely has an online reputation. For good or bad, people are probably talking about your company online, and it’s important that you take part in that conversation.

Here are three simple ways that you can establish and improve your property management business’s online reputation.

Maintain A Professional Website
A company website with a professional look and feel is an important part of putting your best foot forward online. It is your business’s digital face, the place where people will look for your official presence. Building a property management website is a first step in establishing yourself on the Internet. Your website should provide people with all the important information they need about your business. A website gives you a place to post your contact information, list vacancies, connect with owners and residents and display positive reviews of your company. We work hard to make publishing and maintaining a property management website easy.

Provide Excellent Service
Excellent service is of course the key to offline as well as online reputation management. When you treat your owners and residents well, you reap the benefits in word-of-mouth marketing, and you attract better quality residents. Thankfully, the Internet makes it easy to provide better service to everyone. When residents, owners and vendors can do everything from sending you an email to paying rent online, you can respond quickly. And, of course property management software can make all this even easier.

Monitor And Respond To Feedback
Everyone appreciates a company that responds well to positive as well as negative feedback. In the digital age, it’s important to monitor mentions of your company online and respond accordingly. Run regular searches for your company name and find out what people are saying. An easy way to do this is to use Google Alerts – www.google.com/alerts. When you see a positive comment, be sure to thank the writer. You might even ask them if you can feature their review on your website. When you see a negative comment, apologize to the writer (even if you don’t think you were in the wrong) and fix the problem. Try to keep your replies short and simple, and use it as an opportunity to improve your business.

We’ve worked with Charity Hisle from Socially Engaged Marketing to create this great, free eBook on how to manage your online reputation.