Category: Marketing

The Keys to Enhancing the Resident Experience for 2024 and Beyond

The property management industry is a service industry, and its success is very much dependent on offering their residents a…

Residents by the numbers: what they want and really care about

Today’s residents value an elevated living experience more than ever. Our 2022 U.S. Resident Motivations report found that while 70%…

How a CRM Strategy Can Help Your Teams Meet High Renter Expectations

If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper.  CRM…

5 Powerful Automation Strategies to Boost Leasing Performance

Today’s renters expect a seamless leasing process and look for property management companies that deliver stand-out experiences. Effectively marketing and…

Why Your Leasing Team Needs a CRM Strategy

To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,…

Screening in a New Economy: Understanding Today’s Renters

Our society continues to move toward an online-first approach. These days, the leasing process happens virtually with prospective residents completing…

Give Your Property Management Website A Health Check With These 3 Tips

Have you ever visited a website and immediately became turned off by the way it looked? Maybe it even prevented…

5 Ways to Strengthen Your Lease Renewal Strategy

Co-authored by Tim McInerney To maintain occupancy and preserve revenue year after year, you need to remove any friction around…

Keep Your Eye on These 3 Important Leasing Performance Metrics

Compiling and analyzing leasing data isn’t easy. With so many different leasing performance metrics out there, it’s hard to know…

COVID-19 RESOURCES

4 Ways to Strengthen Your Retention Strategy During COVID-19

As the COVID-19 pandemic continues to evolve in the United States, social distancing and shelter in place mandates have been…