Local Online Marketing Tips for Property Managers

Last modified on August 20th, 2013
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Thinking you may have a bullet proof strategy when it comes to local marketing? Be sure to not fall prey to these common marketing mistakes.

Using Long-Tail Keywords for SEO?
To strengthen your “search engine optimization” campaign, make sure you optimize your Website with both short-tail and long-tail keywords. A good way to come up with valuable long-tail keywords is to include the location and the industry name in search terms like “best san diego property management” or “new orleans property management.” Include these keywords in your titles, descriptions and meta tags, headers and Alt tags and this will help others find you online. When you optimize your site for your company name or industry alone, it will be competitive and difficult to achieve results.

Listing Your Business with Google Places is a Must
Google Places is a free and easy-to-use listing service that will place your company information on both Google search and Google maps. Customers can share reviews and this is a great spot for your company to be visible.

Not Monitoring Yelp?
You don’t want to miss the opportunity to address an unhappy customer on a public forum and show other readers that you care about making your buyer experience a positive one. Words of praise are great, but you may get some negative feedback from time to time and by monitoring Yelp, you can spot the unhappy reviews and respond to them in a nice and professional way.

Your Facebook Fan Page
Building a company Facebook Page is very important because millions of people are actively using Facebook and this is a marketing opportunity that you cannot miss! Network with industry professionals and build brand awareness through your Facebook Page, not to mention boost your SEO efforts in the process. We post interesting articles and resources for property managers on ours – www.Facebook.com/AppFolio.

This summary comes from a great blog by Hubspot: http://blog.hubspot.com/blog/tabid/6307/bid/10677/5-Ways-You-Might-Be-Failing-at-Local-Marketing.aspx?source=Blog_Email

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

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